the Rhetorical Analysis of an Adidas Commercial

Adidas Originals Commercial (Starring Snoop Dogg, Big Sean, Odd Future / Dwight Howard)

In the above linked video commercial, a star studded cast of urban style enthusiasts is showcased rocking adidas brand shoes. The director shows these celebrities to convince the viewer that all fly celebrities wear the adidas brand shoes. This utilizes ethos by creating a bandwagoning effect. This is true because without the credibility of these individuals in this advertizement, the purpose would be almost entirely gone. The director also utilizes pathos by showing how fun it is to be involved with these celbrities and their adidas'. The raw emotions of joy and happiness while enjoying the spotlight are prevalent in the entire duration of the ad. Also, the bright colors throughout create an overwhelmingly hyped sensation. Overall, I'd say this is a great ad that utilizes pathos and ethos to the capacity.

Introduction

This is Zach Luecke's blog about his life, the things in his world, and why they are there. He works as a visual artist in Nashville,TN and Knoxville,TN. Luecke is a strong political activist and is consistently involved with uplifting his community and communities who face similar issues. He was born in Johns Hopkins Hospital in Washington, D.C and lived in the Anacostia neighborhood until age 4. He then moved to Nashville with his father and his mother soon followed. One day he hopes to be the greatest artist in history and to concur all mediums. Until now he sits in the second to last row typing this.

See his visual work at toughlionmedia.tumblr.com